Carefully read the scope of the organization and the proposed product / service. Such information can be obtained from various sources, including the Internet, library archives, or annual corporate reports. Thus, you can get some advantage over other candidates for the position - you will be aware of the activities of the organization, its recent achievements, news and mission. In addition, you will be able to build their own vision of their interests in the company / industry. For example, after studying the company's site, you can realize that do not agree with the general notion about the company or that company's product is too specific. These studies will help to avoid futile effort spent on finding a job, which later you will not want or, worse, you will immediately be disappointed in it.